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Jony Ive

The Genius Behind Apple's Greatest Products

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“Different and new is relatively easy. Doing something that’s genuinely better is very hard.” —Jony Ive. In 1997, Steve Jobs returned to Apple as CEO, facing the challenge of reviving the company he founded. One night, he encountered a scruffy British designer at Apple’s headquarters, surrounded by sketches and prototypes. This designer, Jony Ive, would become instrumental in reversing Apple’s decline. Ive's collaboration with Jobs led to the creation of iconic products like the iMac, iPod, iPad, and iPhone, transforming Apple into a highly valuable company and reshaping entire industries. Despite his success, little is known about the shy innovator whom Jobs called his “spiritual partner.” This narrative unveils the story of Apple’s true innovator-in-chief. Leander Kahney, bestselling author of *Inside Steve’s Brain*, presents a detailed portrait of Ive, tracing his journey from an English art student with dyslexia to a leading design figure. From his early passion for industrial design, influenced by his designer father, to his education at Newcastle Polytechnic and rapid ascent at Apple, the book explores the principles and practices that defined his career. Drawing from interviews with Ive’s former colleagues and Kahney’s insights into Apple, this work reveals how Ive has transformed the ways we work, entertain, and communicate.

Compra de libros

Jony Ive, Leander Kahney

Idioma
Publicado en
2013
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(Tapa dura),
Estado del libro
Bueno
Precio
13,49 €

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Título
Jony Ive
Subtítulo
The Genius Behind Apple's Greatest Products
Idioma
Inglés
Editorial
Portfolio
Publicado en
2013
Formato
Tapa dura
Páginas
306
ISBN10
159184617X
ISBN13
9781591846178
Serie
Primera publicación
2013
Título original
Jony Ive: The Genius Behind Apple's Greatest Products
Calificación
4,1 de 5
Descripción
“Different and new is relatively easy. Doing something that’s genuinely better is very hard.” —Jony Ive. In 1997, Steve Jobs returned to Apple as CEO, facing the challenge of reviving the company he founded. One night, he encountered a scruffy British designer at Apple’s headquarters, surrounded by sketches and prototypes. This designer, Jony Ive, would become instrumental in reversing Apple’s decline. Ive's collaboration with Jobs led to the creation of iconic products like the iMac, iPod, iPad, and iPhone, transforming Apple into a highly valuable company and reshaping entire industries. Despite his success, little is known about the shy innovator whom Jobs called his “spiritual partner.” This narrative unveils the story of Apple’s true innovator-in-chief. Leander Kahney, bestselling author of *Inside Steve’s Brain*, presents a detailed portrait of Ive, tracing his journey from an English art student with dyslexia to a leading design figure. From his early passion for industrial design, influenced by his designer father, to his education at Newcastle Polytechnic and rapid ascent at Apple, the book explores the principles and practices that defined his career. Drawing from interviews with Ive’s former colleagues and Kahney’s insights into Apple, this work reveals how Ive has transformed the ways we work, entertain, and communicate.