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"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." -- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
Compra de libros
Brand asset management, Scott M. Davis, David A. Aaker
- Idioma
- Publicado en
- 2002
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Título
- Brand asset management
- Idioma
- Inglés
- Autores
- Scott M. Davis, David A. Aaker
- Editorial
- Jossey-Bass
- Publicado en
- 2002
- Formato
- Tapa blanda
- Páginas
- 288
- ISBN10
- 0787963941
- ISBN13
- 9780787963941
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Calificación
- 3,65 de 5
- Descripción
- "Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." -- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University