Self-Presentation and Self-Praise in the Digital Workplace

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The book explores the concept of the 'self-entrepreneurial self' within the digital workplace, examining the motivations for self-presentation and self-praise. It delves into how current socio-economic and business conditions influence individuals to cultivate their personal brands and showcase their achievements, highlighting the interplay between identity and professional success in a digital environment. Through interdisciplinary research, it provides insights into the evolving nature of self-promotion in contemporary work settings.