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Parámetros
- 248 páginas
- 9 horas de lectura
Más información sobre el libro
Focusing on fashion luxury brand management, this textbook offers an in-depth exploration of its origins and distinctive elements. It covers contemporary practices and the dynamics of global trade while emphasizing the importance of sustainable models within the industry. Students will gain a thorough understanding of the complexities and challenges faced in managing luxury fashion brands today.
Compra de libros
Luxury Fashion Brand Management, Olga Mitterfellner
- Idioma
- Publicado en
- 2023
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- Subtítulo
- Unifying Fashion with Sustainability
- Idioma
- Inglés
- Autores
- Olga Mitterfellner
- Editorial
- Taylor & Francis
- Publicado en
- 2023
- Formato
- Tapa dura
- Páginas
- 248
- ISBN13
- 9780367643584
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Tecnología & Ingeniería, Ciencia y Matemáticas, Temática ecológica, Ecología, Marketing y relaciones públicas
- Descripción
- Focusing on fashion luxury brand management, this textbook offers an in-depth exploration of its origins and distinctive elements. It covers contemporary practices and the dynamics of global trade while emphasizing the importance of sustainable models within the industry. Students will gain a thorough understanding of the complexities and challenges faced in managing luxury fashion brands today.