Media, Vengeance, and Litigation

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The book explores the link between attitudes toward plaintiff attorney television advertising and personal injury litigation, focusing on the personality trait of vengeance as a potential mediating factor. Through a study of 200 adults in the Indianapolis area, it reveals a significant correlation between this advertising and favorable views on filing personal injury lawsuits. Additionally, it highlights the roles of vengeance, advertising, and income in shaping these attitudes, filling a gap in research by connecting vengeful behaviors with consumer reactions to legal services advertising.