Social Media Branding For Small Business

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The book introduces the 5-Sources Model, a framework designed to help small businesses navigate the complexities of social media branding. It addresses the common challenge of where to begin in building an online presence, offering practical insights and evidence-based strategies. By focusing on fundamental branding principles, it equips practitioners with the tools needed to effectively develop and implement their brand both online and offline, creating a clear roadmap for success in their marketing efforts.