Pop Finance

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The book explores the significant shift in American investment culture during the 1990s, where stock market participation expanded beyond the elite to include a diverse range of everyday investors through investment clubs. Sociologist Brooke Harrington analyzes how this movement democratized investing, leading millions to engage with the stock market and influence major corporations. Utilizing extensive research, including interviews and surveys, it offers a comprehensive look at the origins and consequences of this newfound financial populism.