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Focusing on sustainable competitive advantage, this book explores how firms navigate a complex global landscape marked by extensive geographic reach, marketing convergence, and cross-national interdependencies. It delves into strategies that enable businesses to thrive amidst these challenges, offering insights into effective practices for maintaining competitiveness in an increasingly interconnected world.
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The Role of Resources in Global Competition, John Fahy
- Idioma
- Publicado en
- 2001
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- (Tapa dura)
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