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Focusing on the buying process, this book challenges conventional branding tactics that often waste marketing resources. It emphasizes motivating new customers and ensuring repeat purchases through effective communication at critical points in their buying journey. By revealing strategies to engage consumers and facilitate their decision-making, it offers practical insights for marketing professionals aiming to enhance sales outcomes.
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The End of Branding, Marc Rutschmann
- Idioma
- Publicado en
- 2016
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- (Tapa blanda)
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