Sales Lessons from the Masters

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Drawing on his extensive experience in insurance sales, Ken Smith shares valuable insights from legendary sales figures like Frank Bettger and W. Clement Stone. Through their life stories and the principles they applied, Smith aims to equip modern agents with the wisdom needed to thrive in the sales profession. This collection of lessons highlights the challenges faced by these masters and the strategies that led to their success, making it a vital resource for new generations of sales professionals.