In Depth Analysis of Cadbury and Nestle Marketing Strategies

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The chocolate market in India is rapidly expanding, currently valued at Rs1500 crores and growing at 18-20% annually. With an annual production of 30,000 tons, urban areas account for over 70% of the 300 grams per capita chocolate consumption, while rural consumption remains minimal. Cadbury and Nestle dominate the industry, benefiting from strong brand recognition and extensive market penetration. In contrast, Amul is a newer player in this competitive landscape, striving to establish its presence among the leading brands.