Public Relations in T.T.D. (World Famous Hindu Temple)

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Focusing on the management of the Tirumala Venkateswara Temple, the book delves into the operations of Tirumala Tirupati Devasthanams (TTD), an independent trust overseeing one of the world's most visited religious sites. With a workforce of around 14,000, TTD not only manages temple activities but also engages in various social, religious, and educational initiatives throughout Andhra Pradesh. The trust is dedicated to enhancing the pilgrim experience while preserving the area's spiritual integrity and tranquility.