A Panorama of The Major E-Commerce Companies In India

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The book provides an in-depth analysis of India's rapidly growing e-commerce landscape, highlighting the significant user base and the low penetration rate compared to other countries. It emphasizes the unique preference for cash on delivery, which dominates e-retail activities. The increasing demand for international products outpaces local supply, with projections indicating that online retail revenue could reach $100 billion by 2020, particularly in the fashion sector. Additionally, it profiles major e-commerce companies shaping this dynamic market.