Promoting Sustainable Behaviour

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Focusing on effective strategies for promoting sustainable behavior, this practical guide provides essential tools for businesses, NGOs, and governments. It emphasizes understanding individual identity and values, using social signals, and maintaining interest to encourage lasting change. The book outlines common pitfalls to avoid and highlights evidence-based approaches to maximize the impact of sustainability initiatives across various contexts, including households and workplaces. By addressing both habit formation and behavior modification, it aims to foster a culture of sustainability.