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Parámetros
- 214 páginas
- 8 horas de lectura
Más información sobre el libro
Focusing on the intersection of consumer behavior and modern technology, this textbook addresses the challenges posed by Big Data, machine learning, and artificial intelligence in marketing. It offers a comprehensive review of essential issues, research, and concepts, making it a vital resource for understanding consumer behavior in today’s rapidly evolving landscape. The second edition updates key insights to help navigate the complexities of contemporary marketing strategies.
Compra de libros
Consumer Behaviour and Analytics, Andrew Smith
- Idioma
- Publicado en
- 2023
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- Título
- Consumer Behaviour and Analytics
- Idioma
- Inglés
- Autores
- Andrew Smith
- Editorial
- Taylor & Francis Ltd
- Publicado en
- 2023
- Formato
- Tapa blanda
- Páginas
- 214
- ISBN13
- 9781032388342
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Tecnología & Ingeniería, Temas psicológicos, Ordenadores & Internet, Publicidad antigua
- Calificación
- 3 de 5
- Descripción
- Focusing on the intersection of consumer behavior and modern technology, this textbook addresses the challenges posed by Big Data, machine learning, and artificial intelligence in marketing. It offers a comprehensive review of essential issues, research, and concepts, making it a vital resource for understanding consumer behavior in today’s rapidly evolving landscape. The second edition updates key insights to help navigate the complexities of contemporary marketing strategies.