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Consumer Profiles (RLE Consumer Behaviour)

An Introduction to Psychographics

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202 páginas
8 horas de lectura

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Exploring the essential elements of psychographics, this book delves into how consumer behavior influences market choices. It outlines methods for defining consumer profiles and designing effective research programs. By examining various consumer groups and incorporating case studies on products ranging from cameras to pet food, the text illustrates the practical applications of psychographics in understanding market dynamics.