El libro está agotado actualmente
Más información sobre el libro
Focusing on the evolution of the bicycle industry, this book delves into its development, manufacturing, and marketing from the late nineteenth century to today. It emphasizes the industry's significant role in shaping modern marketing practices, showcasing key innovations in product development. By addressing a gap in existing literature, the author offers a comprehensive historical account of marketing strategies related to this pivotal twentieth-century product.
Compra de libros
A Business History of the Bicycle Industry, Carlo Mari
- Idioma
- Publicado en
- 2020
- product-detail.submit-box.info.binding
- (Tapa dura)
Te avisaremos por correo electrónico en cuanto lo localicemos.
Métodos de pago
Nos falta tu reseña aquí
- Subtítulo
- Shaping Marketing Practices
- Idioma
- Inglés
- Autores
- Carlo Mari
- Editorial
- Springer International Publishing
- Publicado en
- 2020
- Formato
- Tapa dura
- Páginas
- 156
- ISBN13
- 9783030505622
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión
- Calificación
- 3 de 5
- Descripción
- Focusing on the evolution of the bicycle industry, this book delves into its development, manufacturing, and marketing from the late nineteenth century to today. It emphasizes the industry's significant role in shaping modern marketing practices, showcasing key innovations in product development. By addressing a gap in existing literature, the author offers a comprehensive historical account of marketing strategies related to this pivotal twentieth-century product.