Cause-related Sporting Events as a Fundraising Tool for Non-Profit Organisations

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The report examines the effectiveness of physical activity running events as fundraising tools for Third Sector organizations, highlighting their growing popularity among non-profits that rely on event-generated income. It identifies three main objectives: revenue generation, raising awareness for the organization and its cause, and attracting financial contributors. Despite concerns about cost-efficiency, the study reveals that these events provide significant opportunities for non-profits, though many fail to fully utilize their potential benefits. An in-depth literature review supports these findings.