The 3M Model of Motivation and Personality

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Focusing on motivation and personality, the book introduces the Meta-theoretic Model of Motivation (3M), which integrates control theory and evolutionary psychology. It explores how various personality traits interact with situational factors to shape consumer attitudes and behaviors. The author emphasizes the importance of identifying deeper, abstract traits to understand the roots of consistent behavioral patterns, ultimately revealing how a motivational network influences actions within the context of consumer behavior.