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Parámetros
- 304 páginas
- 11 horas de lectura
Más información sobre el libro
Focusing on the planning and execution of Integrated Marketing Communications (IMC), this book emphasizes a structured approach to developing effective strategies. It balances theoretical concepts with practical applications, guiding readers on how to implement these theories for successful communication. The systematic methodology presented aims to enhance the reader's understanding of IMC, making it a valuable resource for both students and professionals in the field.
Compra de libros
Strategic Integrated Marketing Communications, Larry Percy
- Idioma
- Publicado en
- 2023
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- Idioma
- Inglés
- Autores
- Larry Percy
- Editorial
- Taylor & Francis
- Publicado en
- 2023
- Formato
- Tapa dura
- Páginas
- 304
- ISBN13
- 9780367770617
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing y relaciones públicas, Publicidad antigua
- Calificación
- 1 de 5
- Descripción
- Focusing on the planning and execution of Integrated Marketing Communications (IMC), this book emphasizes a structured approach to developing effective strategies. It balances theoretical concepts with practical applications, guiding readers on how to implement these theories for successful communication. The systematic methodology presented aims to enhance the reader's understanding of IMC, making it a valuable resource for both students and professionals in the field.