Sales and Market Forecasting for Entrepreneurs

Más información sobre el libro

Drawing from 30 years of experience in planning and market research, the author provides practical insights for making informed business forecasts. The book emphasizes real-world common sense over complex techniques, showcasing methods that are genuinely useful for managing a business effectively. It features a variety of cases, stories, and examples to illustrate key concepts, making it a valuable resource for those looking to enhance their business decision-making skills.