Sesame Street: A Transnational History

Más información sobre el libro

The book explores the global impact of the American TV show, revealing how it transformed into a worldwide brand through strategic marketing efforts. Author Helle Strandgaard Jensen utilizes archival research from seven countries to analyze the complexities of these sales strategies and their varying success rates. By examining the cultural clashes stemming from different views on childhood, education, and television production, the narrative highlights ongoing tensions in the international adaptation of children's media.