Agotado
Parámetros
- 480 páginas
- 17 horas de lectura
Más información sobre el libro
International Marketing Strategy has been developed to help the reader learn, understand and practice a number of elements of the international marketing strategy process. The process involves the analysis of a situation, development of a strategy against a background of a number of strategic options and the implementation of the chosen option. This edition will continue to provide a framework, within the parts and chapter structure, in which to understand and evaluate the factors that should be taken into account.
Compra de libros
International Marketing Strategy, Isobel Doole, Robin Lowe
- Idioma
- Publicado en
- 2012
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- (Tapa blanda)
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- Idioma
- Inglés
- Autores
- Isobel Doole, Robin Lowe
- Editorial
- Cengage
- Publicado en
- 2012
- Formato
- Tapa blanda
- Páginas
- 480
- ISBN10
- 1408044072
- ISBN13
- 9781408044070
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas, Marketing y relaciones públicas
- Calificación
- 4,6 de 5
- Descripción
- International Marketing Strategy has been developed to help the reader learn, understand and practice a number of elements of the international marketing strategy process. The process involves the analysis of a situation, development of a strategy against a background of a number of strategic options and the implementation of the chosen option. This edition will continue to provide a framework, within the parts and chapter structure, in which to understand and evaluate the factors that should be taken into account.