McLuhan and Baudrillard

Examining the interplay between McLuhan's theories and Baudrillard's postmodern thought, this study reveals the significant yet often overlooked influence McLuhan has had on contemporary cultural discourse. Genosko argues that Baudrillard's interpretations both preserve and distort McLuhan's ideas, ultimately amplifying their impact on modern theory and practice. Through this lens, the book highlights how McLuhanism continues to shape cultural discussions today.