The Place of Internal Equity in Customer Relationship Management

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Focusing on the impact of internal equity on customer satisfaction and repurchase intentions, this research surveys the "Language Learning and Translation Center" to explore equity's role in customer relationship management. It highlights the importance of ethical marketing for business survival and supports the equity theory proposed by notable scholars. Additionally, it serves as a geomarketing tool, offering insights into marketing practices in West Africa, making it valuable for marketing, sales, and communication professionals aiming to tailor their strategies for African markets.