Racism on social media in the Cheerios commercial "Just Checking"

Más información sobre el libro

The seminar paper analyzes the 2013 Cheerios commercial featuring an interracial family, highlighting the controversy it generated regarding race and the perception of the American family. The portrayal of a white mother, black father, and their biracial daughter ignited significant racist backlash on social media, leading to the temporary disabling of the company's YouTube channel. This case study explores themes of race, identity, and societal norms in contemporary America, examining the implications of such representations in advertising and public discourse.