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The book provides a comprehensive guide to developing an integrated AI strategy that unifies marketing, sales, and customer experience. It emphasizes the importance of leveraging AI to enhance business performance and maintain a competitive advantage in the marketplace. With practical insights and strategies, readers will learn how to effectively implement AI solutions that align with their organizational goals.
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AI Strategy for Sales and Marketing, Katie King
- Idioma
- Publicado en
- 2022
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- (Tapa blanda)
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- Título
- AI Strategy for Sales and Marketing
- Subtítulo
- Connecting Marketing, Sales and Customer Experience
- Idioma
- Inglés
- Autores
- Katie King
- Editorial
- Kogan Page
- Publicado en
- 2022
- Formato
- Tapa blanda
- Páginas
- 288
- ISBN13
- 9781398602007
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión
- Calificación
- 4 de 5
- Descripción
- The book provides a comprehensive guide to developing an integrated AI strategy that unifies marketing, sales, and customer experience. It emphasizes the importance of leveraging AI to enhance business performance and maintain a competitive advantage in the marketplace. With practical insights and strategies, readers will learn how to effectively implement AI solutions that align with their organizational goals.