Social Media and the Rebirth of PR: The Emergence of Social Media as a Change Driver for PR

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The emergence of social media has transformed the Public Relations industry, enabling ordinary individuals to communicate and publish content widely. This book explores the profound effects of social media on PR practices, detailing how practitioners adapt their strategies in both professional and personal contexts. It serves as a valuable resource for students and professionals in PR, Social Media, Communications, and Marketing, as well as anyone interested in understanding the intersection of social media and public relations.