The importance of customer relationship management in the automotive supply industry

Más información sobre el libro

Focusing on the automotive supplier industry, this dissertation examines the significance of Customer Relationship Management (CRM) for a specific company, referred to as Y, which supplies aluminium tubes and profiles globally. It presents a comprehensive analysis that includes best practices, an overview of CRM, key success factors, and insights from an industry survey conducted by the author. This multi-perspective approach aims to bridge theoretical research with practical applications in the business world.