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Goliath Strikes Back

How Traditional Retailers Are Winning Back Customers from Ecommerce Startups

Parámetros

  • 192 páginas
  • 7 horas de lectura

Más información sobre el libro

The book explores the ongoing struggle between eRetail startups and established traditional retailers in the realm of ecommerce, focusing on customer growth and retention strategies. It delves into the distinct challenges each faces and how these obstacles evolve in the rapidly changing digital landscape, providing insights into the competitive dynamics that shape the industry.

Compra de libros

Goliath Strikes Back, Peter S. Cohan

Idioma
Publicado en
2020
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