Managing and communicating the Brand

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Focusing on strategic marketing, this comprehensive guide serves as a valuable resource for professionals, including managers and decision-makers. It encompasses essential elements such as market analysis, positioning strategies, and communication plans. The book covers various promotional tactics, including outdoor advertising, social media, and digital marketing, while also detailing the implementation of campaigns. With insights derived from an MBA coursework project, it offers practical frameworks and tools for effective brand management and marketing execution.