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Delve into the essential principles and practices of professional product management. This comprehensive guide covers key concepts, tools, and strategies for effectively managing products throughout their lifecycle. It emphasizes the importance of market research, user feedback, and collaboration with cross-functional teams. Ideal for aspiring product managers and seasoned professionals alike, the book provides practical insights and real-world examples to enhance your understanding and skills in the dynamic field of product management.
Compra de libros
Successful Product Management, Klaus J. Aumayr
- Idioma
- Publicado en
- 2023
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- (Tapa dura)
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- Subtítulo
- Tool Box for Professional Product Management and Product Marketing
- Idioma
- Inglés
- Autores
- Klaus J. Aumayr
- Editorial
- Springer Fachmedien Wiesbaden
- Publicado en
- 2023
- Formato
- Tapa dura
- Páginas
- 340
- ISBN13
- 9783658382759
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión
- Descripción
- Delve into the essential principles and practices of professional product management. This comprehensive guide covers key concepts, tools, and strategies for effectively managing products throughout their lifecycle. It emphasizes the importance of market research, user feedback, and collaboration with cross-functional teams. Ideal for aspiring product managers and seasoned professionals alike, the book provides practical insights and real-world examples to enhance your understanding and skills in the dynamic field of product management.