Development of a Synergy Tracking Tool for the Post Merger Integration

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Mergers and Acquisitions (M&A) have emerged as a prominent growth strategy for companies, often favored over alternatives like strategic alliances and organic growth due to their potential for quicker market entry and operational efficiency. The increasing global competition and reduced market entry barriers have intensified the consolidation pressure on businesses, making M&A a frequently discussed topic in the media. This thesis explores the dynamics of M&A in the context of business development, highlighting their significance in today's economic landscape.