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e-Economy

Rhetoric or Business Reality?

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Páginas: 248 páginas
Tiempo de lectura: 9 horas

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The book critically examines the shift from the initial excitement of the network economy to a more skeptical view of information and communication technology (ICT) as a driver of innovative business models. It encourages reflection on the previous e-economy hype and suggests a forward-looking perspective that embraces more realistic opportunities in the digital landscape. Through this analysis, it aims to guide readers toward understanding the true potential of ICT in shaping future business practices.

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e-Economy, Leslie Budd, Bethany Campbell

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Publicado en: 2004
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Título: e-Economy
Subtítulo: Rhetoric or Business Reality?
Idioma: Inglés
Autores: Leslie Budd, Bethany Campbell
Editorial: Taylor & Francis Ltd (Sales)
Publicado en: 2004
Formato: Tapa dura
Páginas: 248
ISBN13: 9780415339544
Etiquetas: Negocios y economía, Ciencias Políticas & Política
Descripción: The book critically examines the shift from the initial excitement of the network economy to a more skeptical view of information and communication technology (ICT) as a driver of innovative business models. It encourages reflection on the previous e-economy hype and suggests a forward-looking perspective that embraces more realistic opportunities in the digital landscape. Through this analysis, it aims to guide readers toward understanding the true potential of ICT in shaping future business practices.