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The textbook presents a practical, step-by-step approach to launching a business using the author's New Venture Creation framework. It is organized into three key phases: Research, Business Model Development, and Launch. Each section offers essential knowledge and actionable steps, guiding readers through the entire process of starting and developing a new venture. This systematic methodology ensures that aspiring entrepreneurs have the tools and insights necessary for successful business creation.
Compra de libros
New Venture Creation, Paul Burns
- Idioma
- Publicado en
- 2023
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- (Tapa blanda)
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- Título
- New Venture Creation
- Subtítulo
- A Framework for Entrepreneurial Start-ups
- Idioma
- Inglés
- Autores
- Paul Burns
- Editorial
- Bloomsbury Publishing PLC
- Publicado en
- 2023
- Formato
- Tapa blanda
- Páginas
- 568
- ISBN13
- 9781350321793
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión
- Calificación
- 4,05 de 5
- Descripción
- The textbook presents a practical, step-by-step approach to launching a business using the author's New Venture Creation framework. It is organized into three key phases: Research, Business Model Development, and Launch. Each section offers essential knowledge and actionable steps, guiding readers through the entire process of starting and developing a new venture. This systematic methodology ensures that aspiring entrepreneurs have the tools and insights necessary for successful business creation.