Meaning, Discourse and Society

Focusing on the interplay between language and reality, the book explores how discourse shapes our understanding of concepts like globalization and identity. Wolfgang Teubert argues that meaning is not rooted in individual cognition but is a product of collective negotiation within discourse communities. By viewing discourses as collective minds, he emphasizes the role of social interaction in constructing knowledge and reality, enabling individuals to actively influence their world based on shared perceptions and needs.