Five Platinum Service Principles for Creating Customers for Life

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The book emphasizes the importance of finding your unique SPARK to excel in a competitive business environment. It advocates for surpassing expectations and delivering exceptional customer service that creates memorable experiences. By harnessing your SPARK, you can stand out amidst automation and technology, fostering loyalty and repeat business through outstanding PLATINUM service. The focus is on transforming the way you approach your role, ensuring that every interaction leaves a lasting impression on customers.