Like I See It: Obstacles and Opportunities Shaping the Future of Retail Automotive

Más información sobre el libro

Dale Pollak highlights the urgent challenges facing the retail automotive industry, emphasizing inefficiencies and a lack of transparency that threaten its future. He proposes a shift towards a customer-focused, digitally driven sales process, alongside better inventory management and the elimination of factory bonuses. Pollak encourages dealers to adapt to changing consumer preferences, including the rise of ride-sharing and self-driving cars. By fostering meaningful customer connections, he believes dealers can create a more profitable and sustainable automotive landscape.