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The 5th edition offers a comprehensive and updated look at hospitality and travel marketing, emphasizing an international perspective. It systematically covers essential aspects such as planning, research, implementation, control, and evaluation, making it a valuable resource for students seeking to understand the complexities of the industry.
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Hospitality and Travel Marketing, Alastair M. Morrison
- Idioma
- Publicado en
- 2022
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- Título
- Hospitality and Travel Marketing
- Idioma
- Inglés
- Autores
- Alastair M. Morrison
- Editorial
- Taylor & Francis Ltd
- Publicado en
- 2022
- Formato
- Tapa blanda
- Páginas
- 638
- ISBN13
- 9781032274133
- Serie
- Etiquetas
- Deporte
- Descripción
- The 5th edition offers a comprehensive and updated look at hospitality and travel marketing, emphasizing an international perspective. It systematically covers essential aspects such as planning, research, implementation, control, and evaluation, making it a valuable resource for students seeking to understand the complexities of the industry.