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Focusing on the shipping industry, this book explores the challenge of crafting effective strategies tailored to niche markets. It emphasizes identifying viable business opportunities and building sustainable competitive advantages. Through practical insights, it guides shipping firms in navigating their strategic direction to achieve success in specialized sectors.
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Shipping Company Strategies, Peter Lorange
- Idioma
- Publicado en
- 2005
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- (Tapa dura)
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