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Measuring customer service effectiveness is a complex yet essential task for organizations aiming to meet and exceed expectations. This guide by Sarah Cook offers practical insights into evaluating both external and internal service delivery. It outlines the measurement process, from preparation to results management, and discusses various techniques for assessing effectiveness. Drawing on her consultancy experience, Cook provides ready-to-use materials, enabling readers to implement measurement strategies in their own organizations immediately.
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Measuring Customer Service Effectiveness, Sarah Cook
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- 2004
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