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Focusing on the evolution of public relations, this insightful history is crafted by a prominent practitioner in the field. It delves into the key developments, influential figures, and transformative events that have shaped PR over time, offering readers a comprehensive understanding of its significance in modern society. The narrative not only highlights historical milestones but also explores the ethical considerations and future challenges facing the industry.
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The Fame Formula, Mark Borkowski
- Idioma
- Publicado en
- 2013
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