ORGANIZATIONAL DEVELOPMENT

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The book explores the impact of leadership on organizational culture, using the rise and fall of Digital Equipment Corporation (DEC) as a case study. Founded by Ken Olsen, whose beliefs shaped DEC’s culture, the company thrived in the 60s to 80s, paralleling Microsoft’s success. Olsen’s philosophy emphasized rigorous debate and market testing of ideas, which initially fostered innovation. However, his dismissal of the personal computer ultimately hindered DEC's adaptability, contributing to its decline. The narrative highlights the critical role of leadership in shaping company culture and its long-term consequences.