Offline Marketing Simplified

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Focusing on the importance of offline marketing, this book compiles insights from a teleseminar featuring marketing experts who shared their strategies for blending online and offline efforts. It covers a range of tactics, from traditional methods like yellow pages advertising and classified ads to underutilized approaches such as direct response marketing and publicity. Additionally, it highlights innovative strategies like joint ventures and strategic alliances, emphasizing their potential to generate leads and sales with less conventional effort.