Contrasting evaluation in cognition and language

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Focusing on cognitive semantics, this work explores the linguistic mechanisms of evaluative contrasting within texts, revealing its role in conceptualization and categorization. The author argues that evaluative contrasting is crucial for both establishing stable meanings and generating "momentary" conceptual structures for effective communication. The study highlights the use of conventional antonymic pairs and the flexibility of speakers to create new contrasting relationships in discourse. Through analysis, it demonstrates how these mechanisms adapt to enhance understanding in various contexts.