Consumption and Vietnams New Middle Classes

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Focusing on the dramatic shifts in consumption patterns in Vietnam, this book examines the everyday practices of the new urban middle classes through detailed case studies on mobility, food, and energy. It addresses pressing global sustainability issues while introducing the concept of "consumer socialism" to explore contradictions within the socialist market economy. Drawing from a decade of research, the work aims to enhance understanding of Vietnam's development success and strengthen consumption research in emerging economies, emphasizing social practices and political economy.