The Live Music Business

Focusing on the intricacies of the live music industry, this book delves into concert and festival management and production. It covers essential topics such as artist relations, logistics, marketing strategies, and financial management, providing insights into the challenges and opportunities within the sector. The third edition includes updated case studies and industry trends, making it a valuable resource for aspiring professionals and seasoned practitioners alike. It emphasizes practical knowledge and real-world applications to navigate the evolving landscape of live music events.