The use of Facebook by companies

Más información sobre el libro

The essay explores the significant role Facebook plays in modern business communication, highlighting its multifunctionality as a communication tool. It aims to assess how companies utilize Facebook for both external and internal communication, including marketing strategies and recruitment techniques. Through questionnaires distributed to various firms, the study seeks to gather statistics on the extent of Facebook's usage and its impact, revealing trends related to company type and size. The findings will provide insights into the motivations behind companies' engagement with the platform.