Innovation and Entrepreneurship

Más información sobre el libro

Focusing on the opinions of SMEs in Hermosillo, Sonora, this research examines the correlation between innovation and entrepreneurship. It highlights the necessity of integrating innovative strategies into business management to enhance competitiveness and address market demands. The findings underscore that a culture of creativity and innovation is vital for thriving in today’s business landscape, advocating for strategic planning to foster a competitive edge both locally and globally.