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Focusing on competitive advantage, this book explores critical measures in strategic management from both market-based and state-based viewpoints. It analyzes the activities that contribute to the development of effective and ineffective strategies, offering valuable insights into the dynamics of successful business practices.
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Contemporary Issues in Strategic Management, Paul Phillips, Luiz Moutinho
- Idioma
- Publicado en
- 2018
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- (Tapa dura)
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